The Linq – Freehold Mix Development next to Beauty World MRT

Introducing The Linq at Beauty World, a new freehold mixed development, consisting of residential and commercial developments, developed by reputable Singapore-listed developer BBR Holdings, it is estimated to be completed by 2023. Target launch in H2 2020.

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The Linq Overview

The Linq is strategically located along Upper Bukit Timah Road, in District 21, also one Clementi Road away from the prime Bukit Timah district. It replaced the former Goh and Goh building. Truly, its convenient location right beside the Beauty World MRT station gives it an unrivalled advantage juxtaposed to the new developments in the Upper Bukit Timah and Hillview area. Since the Linq is a mixed development, it has a total of 120 residential units ranging from 1 to 4 bedrooms in 2 blocks of 20 storeys. There are 54 commercial units in the 1st & 2nd floor while the car park is on level 3 and 4 and swimming pool and communal facilities on level 5.

According to the master plan, The Linq new launch has a site area of about 30,874 sq ft and a plot ratio of 3.0. Moreover, as The Linq is surrounded by low rise developments and lush greenery, future residents, especially those living on the top floors, can enjoy a panoramic picturesque view of Bukit Timah. On top of the proximity to the MRT station and retail shops under the same roof, another plus point for The Linq is that there are several amenities nearby like the Beauty World Plaza and Beauty World Centre, boosting the convenience for future residents. Moreover, these rather old shopping malls have great potential for redevelopment. For instance, the Beauty World Plaza is already up for sale.

A brief introduction of The Linq's reputable developer, BBR Holdings; it is one of Singapore’s few leading construction and specialised engineering groups with over 20 years of experience and great track records. In fact, Property development is just one of its 4 core sectors, which includes Specialised Engineering, General Construction, and Green Technology too. Therefore, rest assure that The Linq is in trusted hands.

Reasons for considering The Linq

1. It's conveniently located next to the Beauty World MRT station.

2. Mixed Development with freehold status is rare

3. 1km to Reputable Pei Hwa Presbyterian Primary

4. 4 existing malls and 3 upcoming malls within close proximity

5. Beauty World Transformation will further enhance property value here

Project Details

Project DetailsThe Linq
LocationUpper Bukit Timah Rd, Singapore
DeveloperAlika Properties (BBR holdings)
Site AreaApprox. 30,874 sq ft / 2,868 sqm
Plot Ratio3.0
No. of Blocks/Storeys20
Total No. of Units120 Residential + 54 Commercial units
Expected TOPEst. 2024



Nearby MRT StationApproximate DistanceApproximate Travel Time
Beauty World (DT)80 m2 min walk
Nearby Bus Stop

Bus services

Approximate Distance
Goh & Goh Bldg

41, 52, 61, 66, 77, 157, 174, 970, 985

80 m
Beauty World Stn Exit A


80 m
Opp Beauty World Stn

41, 61, 66, 77, 157, 173, 174, 970, 985

130 m
Beauty World Stn Exit C

41, 61, 66, 77, 157, 173, 174, 970, 985

150 m

The Beauty World MRT Station is right at The Linq’s doorsteps, bringing great convenience to future residents. Moreover, there are many interchanges nearby, the Botanic Gardens Interchange (DT, CL) is only 4 stops away, Steven, an upcoming interchange (DT, TE), is 5 stops away while Newton (DT, NS) is 6 stops away, Little India (DT, NE) 7 stops and Bugis (DT, EW) 9 stops. Other than MRT, travelling by bus is also very accessible for residents of The Linq as there are several bus stops scattered around with many bus services available.

On the other hand, drivers will enjoy easy access to major expressways. For instance, it only takes 2 minutes from The Linq to reach Pan-Island Expressway (PIE), 3 minutes to Bukit Timah Expressway (BKE), and around 8 minutes to Ayer-Rajah Expressway (AYE), cutting their travelling time.

Other than the current advantages, the URA planned to enhance the connectivity at Beauty World by building an integrated transport hub, where the bus interchange, MRT station and malls are connected. More transport options are impending as Phase 2 of the Cross Island Line is expected to pass through the Bukit Timah area. Travelling time from The Linq to Clementi and Jurong East will be cut short further.


With such easily accessible public transport around, commuting from The Linq to major working places is just as convenient. It takes around 20 minutes train ride to the city, 11 stations to Bayfront, 10 stations to Jurong East, and 7 stations to Buona Vista.

For those driving, an estimated 12 minutes can take one from The Linq to Jurong East CBD, 15 minutes drive to Suntec City and 20 minutes drive allows you to reach Marina Bay Financial Centre or Singapore Changi Airport.


Many renowned schools of all levels, from preschool to university and international schools are within the vicinity of The Linq. Bukit Timah is also known to house some of Singapore’s top schools like Nanyang Girls’ High School and Hwa Chong Institution, hence quality education is accessible to residents.

Level of education Approximate DistanceApproximate Travel Time
Glory Kindergarten324 km6 min drive
Primary School
Pei Hwa Presbyterian Primary SchoolWithin 1 km6 min walk
Bukit Timah Primary SchoolWithin 2 km11 min by bus
Methodist Girls SchoolWithin 2 km13 min by bus
Secondary school
Methodist Girls' School1.2 km1 MRT Stop
Yusof Ishak Secondary School1.8 km16 min by bus
Nanyang Girls’ High School3.5 km12 min by bus
Hwa Chong Institution4.6 km3 MRT Stops
National Junior College4.5 km12 min by bus
Ngee Ann Polytechnic1.4 km19 min by bus
Singapore Institute of Management (SIM)1.3 km11 min by bus
International School
Hollandse School1.6 km28 min by bus
German European School1.7 km22 min by bus


One major comfort and advantage future residents of The Linq can enjoy is the multiple amenities right at their doorstep. Not forgetting the retail shops right below their house, a few minutes walk also takes one to the Beauty World Plaza, Beauty World Centre, Bukit Timah Shopping Centre or Bukit Timah Plaza where one can fulfil their dining, shopping, grocery and entertainment needs.

Not forgetting the shop houses along Cheong Chin Nam &Jln Jurong Kechil Road and , which boast famous eateries like Boon Tong Kee Chicken Rice, Al-Azhar Eating Restaurant, Ajiya Okonomiyaki Restaurant, Revelry, etc..

A little further away from The Linq is The Grandstand and The Rail Mall, both are unique and exquisite malls for residents to visit and explore. The Grandstand is a commercial lifestyle hub, where you can find some good and cheap local food, as well as Giant supermarket. The Rail Mall is a prominent strip of retail shophouses, with a distinctive and Instagram worthy appearance.

For more local and the fresher market produce, Bukit Timah Market and Food Centre is just a stone’s throw away.

Location Approximate DistanceApproximate Travel Time
Bukit Timah Market and Food Centre250 m4 min walk
Giant Supermarket (Beauty World Centre)146 m4 min walk
NTUC Fairprice (Bukit Timah Plaza)370 m


6 min walk
Cold Storage (The Rail Mall)3.6 km7 min drive
Shopping malls
Beauty World Plaza75 m2 min walk
Beauty World Centre146 m3 min walk
Bukit Timah Shopping Centre251 m4 min walk
Bukit Timah Plaza370 m8 min walk
Courts Bukit Timah437 m8 min walk
The Grandstand2.6 km5 min drive
The Rail Mall


3.4 km6 min drive


Another highlight of The Linq's excellent location is that Bukit Timah Nature Reserve and Bukit Batok Nature Park are nearby. Residents can go there frequently to hike and exercise or have a lovely stroll accompanied by fresh air and the stunning nature, a well needed break from the bustling city life.

According to the URA, the plot of land above the underground Beauty World MRT is zoned for mixed use, therefore it can be foreseen that the surrounding area of The Linq will be more lively in the near future. As aforementioned, an integrated transport hub will be built just across Jln Jurong Kechil Road. Also, the former Bukit Timah Fire Station will be transformed into a visitor centre to direct the public to surrounding nature and heritage sites while the former Railway Station Staff Quarters and the Bukit Timah Railway Station will be conserved and serve as a heritage gallery, a base for community activities and also will house small food and beverage outlets.

Lastly, there are also plans for an integrated community hub, comprising a Community Club, redeveloped market and hawker centre, indoor sports hall, community library and an elderly facility, right outside the Beauty World MRT station, which is also beside The Linq. These plans will boost the value of The Linq in the long run and enhance residents’ lives.

Bukit Timah Community Centre515 m8 min walk
Bukit Timah Nature Reserve600 m9 min walk
Mayfair Park850 m12 min walk
Rifle Range Nature Park1.9 km4 min drive
Bukit Batok Nature Park2.4 km6 min drive

The Linq Site Plan

This is an exclusive development with only 120 units from 6th to 20th storey.

There are 53 shops on Level 1&2, while residential facilities, including green lawn, 30m lap pool, jogging tacks and Yoga deck, are on Level 4&5.

Units are either pool facing or bukit timah hill facing, none of them are directly facing the main road - Upper Bukit Timah Road.

The Linq Floor Plan (Coming Soon)

linq 1 bedroom

linq 2 bedroom

linq 3 bedroom

linq 4 bedroom

The Linq Price, Unit Types, Sizes

1 Bedroom15430sqf$98xk
2 Bedroom30548sqf-613sqf$1.2xM
2 Bedroom Premium15667sqf$1.4xM
3 Bedroom30796sqf$1.6xM
3 Bedroom Premium15944sqf$1.9xM
4 Bedroom151345sqf$2.7xM

*Disclaimer: All information is subject to change at developer's discretion.

The Linq Site Plan, Floor Plan and Pricing is pending confirmation, please register your interest to receive 1st hand info.

The Linq Price Comparison

The former 4 storey mix use Goh & Goh ubilidng was sold enbloc for $101.5 million in May 2017. The site spans about 30, 874sqf with a plot ratio of 3.0. After factoring in all the related expense including development charge, break-even cost of The Linq works out to be $ 1,821psf.(including commercial components)

Price comparison will be made against other nearby projects within 700m radius to Beauty World MRT.

Looking at the table, prices for the nearby new projects are ranging around $1,659psf -$1,869 psf., with 3 bedroom asking from $1.66M to $2M. While most of these projects require some walk to the MRT (8-10min), The Linq would be well received if the launch price is similar or even with slightly higher premium due to its superior location and mix development attributes.

Newlaunchguru Recommended Safe Entry: $1,900psf

Some thoughts on The Linq

As what Lawrence Wong mentioned in his year 2017 speech, "we want homes with more connectivity, more greenery and more vibrant community spaces." Beauty World seems a wonderful place to have them all. will continuously update the review of The Linq. Keep in touch for the latest movement!


Here are some related projects and information if you are interested to find out more:

Leedon Green 绿墩雅苑 – 3 Hectares of Freehold Land in Prime District 10
Dairy Farm Residences – Where Nature, Retail and Home come together
Parc Clematis 锦泰门第 – Minutes Walk to Clementi MRT


The End

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